By Osman Marah
DStv has introduced new subscription packages and significantly reduced its prices in Sierra Leone as part of efforts to make satellite television more affordable and expand access to entertainment across the country.
The new packages, branded DStv Expect+, were officially launched on Thursday, 5 November 2026, at the Country Lodge Hotel in Hill Station, Freetown, under the slogan, “More Channels. Lower Prices. Smol Moni, Boku Njoiment.”
Speaking at the launch, Sidiru Moiguah, Head of Operations, Marketing and Sales at Transnational Limited, outlined the new pricing structure, which will see existing packages renamed and subscriptions reduced.
Under the new arrangement, DStv Access becomes Starter at NLe130, Family changes to Select at NLe260, Compact becomes Sport at NLe442, while Premium and Compact Plus transition to Ultimate at NLe910.
Moiguah said the new packages had been tailored to reflect the viewing preferences of Sierra Leoneans, particularly the country’s interest in sports, adding that subscribers would now enjoy more content at lower prices.
Natalia Abboud, Chief Executive Officer of Transnational Limited, said the changes followed extensive customer research aimed at understanding subscribers’ expectations and improving their overall viewing experience.
She acknowledged persistent complaints about signal interruptions, commonly referred to as scrambling, and delays in technical support. She said the company was expanding its network of technicians and installers, with plans to establish approximately 50 points of sale within six months and up to 200 nationwide within one to two years.
Abboud also committed to improving after-sales services, including strengthening the customer call centre, expanding WhatsApp support and introducing a WhatsApp chatbot. She said the company aimed to respond to technical complaints within 24 hours.
On the company’s expansion plans, she disclosed that DStv was targeting nearly 50 per cent of electrified households in Sierra Leone by 2030, representing approximately 100,000 subscribers.
She further revealed ongoing discussions with local broadcasters, including the Sierra Leone Broadcasting Corporation (SLBC), to bring more Sierra Leonean programmes onto the platform.
The company is also exploring investments in local content production, dubbing selected international programmes into local languages and creating opportunities for Sierra Leonean creative talents to reach wider African and international audiences.
On the introduction of new decoders and satellite dishes, Abboud assured existing subscribers that their current equipment would remain valid, with no immediate requirement to replace them.
She also disclosed that DStv was reviewing its business subscription packages for hotels, restaurants, pubs and cinemas, with a separate announcement expected as part of a second phase.
Chairman of Transnational Limited, Dr Deniss Aboud, described the launch as another historic milestone for satellite television in Sierra Leone, saying the new pricing structure would make entertainment accessible to households that previously found the service difficult to afford.
The DStv Expect+ launch forms part of a wider rollout across 50 African countries, with the company promising more entertainment, greater affordability and improved customer experience.
